Learn the botanical names of flowers and more. Detailed information on over 200 fresh cut flowers, filled with illustrations and magnificent colour pictures.

Topics covered:

• Operating a florist business: purchasing stock; customer exceptions; commercial care and handling of flowers; and cool room/refrigerator usage.

• Working with wedding clients: Selecting appropriate flowers for bridal arrangements; consulting and cost estimation; and contrasting bouquet with bridal gowns.

• Working with business clients: selecting flowers for corporate decorating; delivery and mid-week visits; and creating designs for office environments.